Professional Summary (See Full Resume HERE)
During her career, Vanessa has evolved from journalist to brand storyteller. She uses her unique skill set to develop the story of a brand and the strategies that bring it to life. With a creative eye for bold visual branding to match her inventive copywriting, she helps companies lean into their competitive advantage and differentiate themselves to achieve business objectives. She has been the word architect and creative for a host of companies – from nonprofits to Fortune 500s, from B2C to B2B – including Mirati Therapeutics, Johnson & Johnson Vision, Vail Resorts, Allied Universal, W. R. Berkley, Tecnica Group, and many more. Core competencies include:
STORYTELLING | COPYWRITING | EDITING | CREATIVE DIRECTION |
BRAND STRATEGY | CONTENT STRATEGY | DIGITAL MARKETING |
ADVERTISING | ACCOUNT & STAFF MANAGEMENT